Five types of clients digital marketers are wary of

As a Small or medium business owner, you may have worked with various professionals-consultants or freelancers as part of a team to drive or manage your business. Just like you, the professionals you hire have their preferences when it comes to choosing or accepting a client to work with. Don’t ever think an industry is saturated with professionals therefore, when one refuses to work with you, another is just around the corner. You really don’t want to be that person no one wants to work with. Therefore, I have compiled this list of people digital marketers are wary of working with and would rather kiss the job goodbye, no matter how juicy the reward or how enjoyable the job is.

The Confusionist:
Everyone tries to avoid the confusionist don’t they? I mean not only are they confused, they sometimes tend to confuse you too and they may wind up questioning one’s expertise or knowledge, much to the displeasure of the freelancer or consultant. I was once hired to do email marketing on  the …

How to use hashtags to boost brand visibility on social media

We love to use hashtags. There’s a fun side to it. Not only do you seem to be current when you use them on social media, it makes you appear to be on trend as well.

But how do you use hashtags to grow your brand’s visibility on social media? To understand this, I have broken down this article into three parts:
What is a hashtag?
Why should you use hashtags?
How can you use hashtags to grow your brand on social media?

What is a hashtag?hashtag is a type of metadata tag used on social media and other blogging/microblogging sites that allows users to apply unique user generated texts that could be alphanumeric in nature, which makes it possible for them to easily find or identify messages with a specific theme or trending topics and easily follow up on these topics  Users create and use hashtags by placing the number sign or hash sign #  in front of a string of characters usually a word or unspaced phrase, at the beginning, in or at the end of a message. 

Steps to enhance sales strategy with digital analytics

I love digital analytics. Something about it makes me really happy but I can’t yet point my finger at the exact “joy factor”. I used to hate dealing with numbers but lately, digital analytics has made me build a new interest in numbers and solving data.

To get your hands on digital analytics and learn how to use it to enhance your sales and marketing strategy, you must first understand its significance and role in your business. So, what role does analytics play?
1. It provides useful data on relevant aspects of your business including customer, sales, performance, etc.
2. It gives you insight to otherwise unknown issues
3. It helps enhance service delivery


There are many advantages of utilising data to your business but that is not the focus of this post. This article addresses how to use analytics to inform relevant decisions for your business after having understood it’s role.

Step 1:
The first step in digital analyt…

How to use SEO to grow your small business 2

In part one, we discussed the few things to consider when planning an SEO strategy. Understanding the stage a buyer is in his purchase journey, helps you plan your SEO strategy well. In this part, we will discuss how to implement a good SEO strategy for your small business.

Phase 1
After you must have understood the stage a target customer is, in his buyer journey, you can now begin to create content that would enrich your online space or store whether it is an e commerce website, an online market place or a business website and social media pages.
 If for instance your target is in the research stage, your content strategy should be such that provides the information he needs to make a decision. Your content should include answers to his questions such as: 
Where can I get it, how does it work, what services you provide, what satisfaction can he derive? Etc. 


Phase 2
Create suitable content:
Content is the most important aspect of an…

How to use SEO to grow your Small Business 1

I’ll admit, SEO is one of those aspects of digital marketing which many small businesses want to get right all the time but can actually be tricky.

As much as you want to promote your business to the best of your ability, there are those moments you still need help.

What is SEO
Simply put, SEO is Search Engine Optimisation. It involves using strategies to increase the online visibility of your brand or business among your target audience or customer.

In other words, when a buyer who is interested in purchasing a new mobile phone goes online to Google or Bing or any other search sites to research what brand of phone meets his needs, to see the features of phones he would prefer and to find out which sellers have the best price, the ability to have your business listed among the search results he gets is what is referred to as Search Engine Optimisation. I.e, Getting your business out there for people to reach you.

However, SEO isn’t that easy. There are many things to consider such as …

Unlock business opportunities with online forums

By Hauwa Abubakar

Running a small business alone can sometimes feel lonely. You know in a normal work environment, you have your colleagues to collaborate with or ask for help when you have too much work or get stuck somewhere in your tasks, you don't get to enjoy such opportunities all the time as a one-man/woman business owner.

There are some moments you wish you don't work alone. Yes, many small business owners choose that pathway to have some more time or because they want to work on their own terms. But when work begins to pile up, such moments can really dampen one's morale especially when you work alone.

However, it doesn't have to be like that. Thanks to digital innovations, small business owners can still get the feeling of belonging to a team or an office when they do their work with the use of online forums and groups.

Some benefits

To get Support (moral, intellectual, etc)To Learn new thingsTo network and get new opportunities (new clients, new partners and e…

Use trending topics to create rich content

It's not often easy to create content for your business' social media channels and website. Many writers and creators would agree that there are those moments when you just become blank and nothing ever reads right. With the rate at which content is being pushed out on a daily basis online, content creators are faced with the challenge of identifying relevant subjects to create content about and that would capture their target audience/customer.

You may use many apps out there that automate content creation, but the downside of such technology is that your audience can easily tell when your content is automated. Not only that, many of them don't actually create the content for you. Those that do may not often meet your expectations or requirements.

However, as a busy content marketer or business owner, you know that time is of the essence, and automating your online content seems like a lifesaver. Yet, there are those times when organic engagement on your social media mig…