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How to use SEO to grow your Small Business 1

By Hauwa Abubakar

I’ll admit, SEO is one of those aspects of digital marketing which many small businesses want to get right all the time but can actually be tricky.

As much as you want to promote your business to the best of your ability, there are those moments you still need help.

What is SEO
Simply put, SEO is Search Engine Optimisation. It involves using strategies to increase the online visibility of your brand or business among your target audience or customer.

In other words, when a buyer who is interested in purchasing a new mobile phone goes online to Google or Bing or any other search sites to research what brand of phone meets his needs, to see the features of phones he would prefer and to find out which sellers have the best price, the ability to have your business listed among the search results he gets is what is referred to as Search Engine Optimisation. I.e, Getting your business out there for people to reach you.

However, SEO isn’t that easy. There are many things to…

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