Showing posts from March, 2018

Unlock business opportunities with online forums

By Hauwa Abubakar

Running a small business alone can sometimes feel lonely. You know in a normal work environment, you have your colleagues to collaborate with or ask for help when you have too much work or get stuck somewhere in your tasks, you don't get to enjoy such opportunities all the time as a one-man/woman business owner.

There are some moments you wish you don't work alone. Yes, many small business owners choose that pathway to have some more time or because they want to work on their own terms. But when work begins to pile up, such moments can really dampen one's morale especially when you work alone.

However, it doesn't have to be like that. Thanks to digital innovations, small business owners can still get the feeling of belonging to a team or an office when they do their work with the use of online forums and groups.

Some benefits

To get Support (moral, intellectual, etc)To Learn new thingsTo network and get new opportunities (new clients, new partners and e…

Use trending topics to create rich content

It's not often easy to create content for your business' social media channels and website. Many writers and creators would agree that there are those moments when you just become blank and nothing ever reads right. With the rate at which content is being pushed out on a daily basis online, content creators are faced with the challenge of identifying relevant subjects to create content about and that would capture their target audience/customer.

You may use many apps out there that automate content creation, but the downside of such technology is that your audience can easily tell when your content is automated. Not only that, many of them don't actually create the content for you. Those that do may not often meet your expectations or requirements.

However, as a busy content marketer or business owner, you know that time is of the essence, and automating your online content seems like a lifesaver. Yet, there are those times when organic engagement on your social media mig…