How to use SEO to grow your small business 2
In part one, we discussed the few things to consider when planning an SEO strategy. Understanding the stage a buyer is in his purchase journey, helps you plan your SEO strategy well. In this part, we will discuss how to implement a good SEO strategy for your small business.
After you must have understood the stage a target customer is, in his buyer journey, you can now begin to create content that would enrich your online space or store whether it is an e commerce website, an online market place or a business website and social media pages.
If for instance your target is in the research stage, your content strategy should be such that provides the information he needs to make a decision. Your content should include answers to his questions such as:
Where can I get it, how does it work, what services you provide, what satisfaction can he derive? Etc.
READ ALSO HOW TO GROW YOUR SMALL BUSINESS WITH SEO PART 1
Create suitable content:
Content is the most important aspect of an SEO strategy. Without it, there’s nothing to optimise. Creating powerful content demands loads of creativity and finesse. Depending on your understanding of the type of content your business needs, you will have to decide how often you will produce content. Content types vary according to business. For some businesses, you may only need articles and for others you need images, videos, product descriptions, blogs, animations, gifs, and perhaps a combination of all.
When creating content, you must have your target in mind always. Think of how it would help to convert them to customers. You must also remember your objective. What do you hope to achieve? Do you want to educate them about a product or service, give special offers, are you doing a sales promo or competition? This helps you create suitable content for each purpose or campaign.
Phase 3: SEO rich content
While creating your content, you must also bear in mind SEO in order to create an SEO rich content. Think of using keywords that would boost your search ranking. Now, your understanding of your customers buyer journey would help you here. You can also use tools such as Google adwords but you will need some coaching to get a hang on it. AnOther tool is Google keyword planner.
Also monitor trends in your industry to enable you stay informed and update your content.
Use an SEO enhanced content management system like Wordpress to create and manage content. You may also need some coaching on this to understand it.
Optimise images, videos and every other multimedia material included in your content by ensuring they are of good quality.
Monitor your search result ranking as often as possible to see how you are faring.
Utilise both organic and paid SEO strategy to achieve best results. The truth is, for some people, organic SEO May take time to yield results but may turn out to be more effective while for others, paid methods may turn out faster results but may or may not yield conversions. Giving both a try would be a wise strategy.
Phase 4: Monitor your results
Don’t just create a strategy and relax. You must consistently monitor your SEO campaign to ensure that you get the results expected otherwise you restrategise again and again until the desired results are achieved.
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